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Lebron Bores the Nation
It was the most riveting hour of live national television since Geraldo Rivera breathlessly described the opening of Al Capone’s vault 24 years ago.
Instead of dirt and an empty glass bottle, we got Lebron James talking in the third person about all the talent he brought to Cleveland for 7 years before telling us he was now going to bring all that talent to Miami, where everybody thought he would go in the first place.
It was a stilted and awkward setting at the Boy’s and Girl’s Club of America in Connecticut as he sat down before a silent audience of, uh, boys and girls with Jim Gray (see note below) who tried his best to drag out the painful proceedings by asking literally 18 inane questions before finally getting around to the BIG ONE.
By the end of the show, it was clear Lebron’s ego had left the following in its wake: One very happy American city, five other cities shrugging their shoulders and one really pissed off Cleveland, Ohio where his uniform was burned in effigy and the owner released a statement calling Lebron selfish, heartless, callous and cowardly.
As for the Lebron James brand- I suppose he could have damaged it more by, say, bringing guns into a locker room, but he did not help himself a lot. He had always touted himself as the kind of player that would not thump his chest and taunt opponents after a slam dunk. This was an hour of boring chest-thumping that has won him the enmity of at least six NBA cities where he is sure to be booed and reviled in the coming season.
One thing I think we can breathe easy about is that this strange, uncomfortable, melding of sports, entertainment and news is not likely to be repeated. It was horrendous, anti-climatic television likely to be parodied and mocked for decades to come. I can’t imagine why any major broadcast company would ever want to repeat such a mind-numbingly vapid proceeding.
Note: Labron’s “interviewer” was Jim Gray- not an ESPN employee but a free-lance journalist. CNBC is standing by its story that Gray’s expenses were paid by the entity that was created for last night’s production; in other words by Lebron’s people. ESPN readily admitted Gray was hand-picked by Lebron to conduct the “interview.” They now say they paid for Gray’s expenses. CNBC is not budging from its story. Gray also claims he was the one who came up with the concept of the one-hour special.
Full numbers for the “The Decision” will be out Monday but it appears to have gotten a huge 7.3 overnight rating. Some of the advertisers ESPN allowed the James camp to sign up for the telecast, University of Phoenix, Bing and Vitamanwater, are reportedly turning over $2.5 million from the proceeds of the ads to charity.
Critics are calling this ESPN’s “Deal with the Devil.” The blurring of the lines between an event that was combination news/sports/entertainment makes this made-for-TV saga fodder for an ethical debate that should last years.
More on Jim Gray and who did or did not pay his expenses can be found on MSNBC’s web site.
Farewell, Larry King!
Announcing his retirement via twitter by saying he was going to “hang up his suspenders” this fall, the end of an era is finally at hand. Though it wasn’t pretty at the end as over 40% of his audience pretty much disappeared (actually, they died), he leaves a considerable legacy and a tremendous body of work.
I blogged a piece back in April entitled “Who exactly is watching Larry King?” in which using government morbidity statistics, I found the following uncanny correlation:
Could it be – and I swear to you I am not exaggerating here- that his audience is dying? Literally keeling over? I mean 2.4 million Americans die every year. In his key 65-74 demographic, about 400,000 people can be expected to lose their lives on an annual basis. Since last year, King has lost about 570,000 viewers.
But all that doesn’t really have as much to do with Larry himself as it does with the folks at CNN who stubbornly refused to put his show to rest. I suppose it would be hard to blame them considering Larry held that cable network up for decades, raking in hundreds of millions in revenues.
The “debate” he moderated via his show between Vice President Al Gore and Ross Perot in January of 1993 remains the single most watched program in cable history. The list of celebs, politicians, luminaries and victims of scandal who have graced his set reads like a who’s who list of the 20th century.
Larry, the TV guy
My own connection with Larry dates back to the mid 1990’s when I came to CNN to run their radio network. Westwood One’s radio simulcast of Larry’s TV show hit my revenue line and the graph of his radio revenues was an upside down hockey stick; not good. Working with my buddies at Westwood we tried and tried in vain to get Larry to remember that his contract still included this radio simulcast and that maybe he could cut down on the visual references.
The big highlight in that regard was the night during the OJ Simpson murder trial when Larry had a polygraph expert on to determine the veracity of the testimony of Detective Mark Fuhrman. It was an entire hour of looking at spikes and valleys on polygraph charts featuring such scintillating phrases as, “Wow, look at the spike there, you think that means he was lying?” This made for tremendously underwhelming radio, to say the least. The Westwood folks did their best to replace those shows with more radio-friendly evergreens but it was ultimately a losing battle. It was almost as if Larry was purposely leaving the radio part of his life behind with every “watch this clip,” he uttered on his TV show.
I remember this very issue escalated into a knock-down-drag-out between me and Wendy Walker Whitworth, Larry’s long-time Executive Producer. The venerable, then Senior CNN Vice President, Gail Evans, intervened to bring peace to the family. The issue was quickly resolved. Larry got his way and I gave up getting him to acknowledge he still had a radio audience.
Larry, the Radio guy
He did great radio. That’s how he got the TV gig, remember? It helps explain the large radio microphone on his desk. Larry’s overnight show on the Mutual Radio network was really good. I’ll always remember the night John Lennon was shot. I was doing morning-drive newscasts then for a local Washington radio station so I always listened to Larry’s radio show on the way in to work. The program that morning was complete and poignant and totally did justice to the importance of that moment in our lives- I’ll never forget it.
As a TV talk show host, Larry was often ridiculed for throwing softball questions at his guests. I always thought that criticism was unfair. He never pretended to be Edward R. Murrow (Murrow actually did his share of soft celebrity interviews in his time). Larry asked the questions your average folks sitting on the couch watching the show would ask. I would argue that was his appeal in the first place. He was the “everyman” of interviewers.
Thank you Larry
There will be many tributes to Larry King in the weeks ahead and he richly deserves all the kudos he gets for becoming an American icon and mastering his particular style of interviewing. He became a part of our national consciousness. We should be grateful to CNN and to Larry for finally figuring out that his exit was necessary and inevitable. And we should be grateful to Larry for gracing our living rooms for so many years- back when people still watched live TV in their living rooms.
A Golfer Says He’s Sorry- Take That Brit Hume
In our increasingly scattered and diverse digital world, in which everybody marches to their own drummer, the Tiger Wood’s apology last Friday morning was one of those exceedingly rare TV events that turned into a communal experience shared by billions of people around the country and the world. Every major network ran it live like it was the President of the United States announcing a major international incident.
If you really think about it, it was theatre of the absurd. People across America gathered in their offices paying rapt and occasionally mocking attention to this: a golfer saying he was sorry for failing to control his sexual impulses. Yeah, I know it wasn’t just a golfer. Every time I think of Tiger’s infidelities I flash on that Nike commercial of kids saying, “I am Tiger Woods.” He actually did set himself up as a role model. And he happens to be the greatest athlete of our time. But it was still a golfer apologizing for screwing around. Considering the massive televison audience alone, we have definitely plowed new ground here.
Tiger seemed quite sincere and appropriately chastened. But the props were strange. Mom sitting in the front row. Business associates and friends gathered somberly as if they were at a funeral. The tough-love hugs at the end.
I liked the part where Tiger came home again to his Buddhist upbringing. I took this as a direct slap at Brit Hume of Fox News who suggested recently that if Tiger converted to Christianity all would be forgiven. This is going to be very educational for Brit. What if it turns out people can forgive a Buddhist? Yikes.
And really, really…Erin didn’t take an 8-iron to the SUV?
Ah, so many questions, so few answers.
Garcia Media Life 
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