Home > Culture, Sports > The Power Outage, the Commercials, the Glory of Super Bowl 47

The Power Outage, the Commercials, the Glory of Super Bowl 47

Super

A most entertaining Super Bowl, indeed. For the first time ever, both the game and the commercials were overshadowed by…the power outage. The half-hour interruption of the Super Bowl just after the start of the 2nd half is officially a hot potato as multiple people and agencies and companies deny it was their fault and point fingers at one another.

“Wasn’t us!” said Entergy, the local power company providing electricity to the stadium. The stadium people are now saying it was all due to their safeguards that worked really, really well. “A piece of equipment that is designed to monitor electrical load sensed an abnormality in the system,” tripping a breaker and adding “backup generators kicked in immediately as designed.”

The world was atwitter with all kinds of theories. It was Drew Breese and the Saints getting their revenge against the NFL for the harsh penalties imposed in connection to bounty-gate. It was Beyonce, whose high-powered, high-tech half-time show somehow fried the electrical grid.

I officially endorse the Puppy Bowl conspiracy. It was those dogs and cats and hedgehogs over at Animal Planet whose appetite for their spectacular ratings earlier in the afternoon, led them to take out the actual People Bowl over at CBS.

But I digress. How about them commercials? Some instant poll found everybody liked the baby Clydesdale spot of the horse running back to a trainer from the horse’s colt days, all edited to tug at our heartstrings with Stevie Nick’s “Landslide” playing in the background.

The Dodge Ram “Farmer” spot proved to be really appreciated. A beautifully written speech from a generation ago by the late, great ABC broadcaster, Paul Harvey, on the down home qualities of America’s farmers.

And on the eighth day, God looked down on his planned paradise and said, ‘I need a caretaker.’ So God made a farmer. God said, ‘I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.’ So God made a farmer.

Most of the Doritos ads were pretty cool; cross-dressing is always a guaranteed winner for taco chips.

I laughed hysterically at the VW ad featuring the dude from Minnesota with the Jamaican accent- “land of the ten tousand lakes, mon.” I learned later it was apparently politically incorrect to like that ad.

My informal polling found the GoDaddy commercial with the model kissing the nerd with the horrible complexion to have been something that should never have been produced much less shown on national television.

And what was that Coke ad where a bunch of different people are inexplicably competing against one another in a desert chasing after a carbonated beverage? We were all supposed to vote or something on who would win. All I know is it made me hate Coke.

And then there was Beyonce. Honestly, I liked her Super Bowl press conference where she sang the national anthem, better than her actual half-time performance but she was beautiful, talented and high-tech and several people I was with were touched when her old Destiny’s Child co-stars appeared with her. There’s also a whole twitter meme about how she shorted out the entire Superdome with her sheer energy and ferociousness.

Oh- and what a game! The 49ers made it really close and tense and only one of the greatest goal line stands in history preserved the win for the Baltimore Ravens. Ray Lewis got his perfect retirement gift and even Ray Lewis-haters had the opportunity to send snarky tweets making oblique references to the murder charges he had to fend off 13 years ago.

Thanks Super Bowl, XLVII- you big lug you. I laughed. I cried. I ate large quantities.

  1. oldschool
    February 4, 2013 at 9:24 pm

    Well stated, and I agree on all counts. As far as the GoDaddy ad goes, I pondered the many high paid executives that must have seen first the concept and then the actual commercial well before the super bowl and subsequently declared, “Oh, man…this is going to be GOOD! They’re going to LOVE this! Run with it!” If there are that many clueless, stupid people at GoDaddy in the position of making these types of judgments, I have to question their ability to run a business.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: