Garcia Media Life

I’m no financial expert which, I presume, is why I’m not a wealthy man. But I’m not an idiot either and I’m telling you right now- this Facebook IPO stuff is an unmitigated disaster that is becoming more and more of an embarrassment by the second.

Let’s start out with the basics. Facebook early this week was valued as a $100 billion company. That’s more than Disney, Visa or McDonald’s. As Washington Post financial writer, Dominic Basulto, puts it- at least McDonald’s sells burgers. What’s Facebook got? What does Facebook make? It makes ads that no one pays any attention to. Ask General Motors. They pulled their Facebook ads just a couple of days ahead of the IPO because it was like throwing money into a large black hole.

We’ve been down this road before in the late 1990’s when the Dot.Com bubble burst. Now it’s the social media bubble that’s bursting. Facebook stock was offered initially at $38 a share. It’s trading at $31 this afternoon, but the day is young- there’s plenty more room for it to fall even further. Your average Facebook employee is about $2 million richer this week. But the poor people who got suckered into buying Facebook stock on Monday have already suffered a 20% loss on their investment—an amazing achievement over just two short days.

Some analysts say in order to justify the share price at which Facebook was being offered the company would have to make more than a 40% profit over each of the next three years. That’s a tall order for any company that actually makes things, much less one that is essentially a large data collection service that can’t quite figure out what do with all its data.

I won’t even go into the speculation about the things Facebook must do to make the kind of money it has to pile up to avoid becoming a penny stock. Maybe selling our personal data? Maybe overwhelming its real estate on your computer with ad after ad after ad? Maybe breaking down and finally charging for the service?

And then there’s Facebook’s growth potential. What growth? It has already saturated the world. A half a billion users are already on it. There’s no way to go but down.

I have a friend who counsels adolescents. He tells me the big social media trend among the nation’s youth is getting the hell off Facebook. Presuming the universal adolescent appeal of “coolness,” Facebook is about the least cool thing in the universe. Their grandmothers are on it, for Christ’s sake. And their teachers. And if they can ever find jobs- their damn bosses will be on Facebook asking to friend them so they can check and see if there are any pictures of them projectile vomiting in an alley after an all-night kegger.

But there’s more. Much, much more. Here are some headlines from Marketwatch.com today so we can all revel in the base greediness and irrational exuberance of the great Facebook IPO.

Facebook Stock Dubbed “Falling Knife”

Why IPO Fizzled

How Facebook Threatens the U.S. Economy

Embarrassment Over Facebook

Here’s an absolute brilliant analysis of all of this by Martketwatch.com’s David Wiedner:

It’s as if Mark Zuckerberg is having the ultimate nerd’s revenge: He’s humiliating all of us and taking our money in the process…

There were few regular people who made fortunes on Facebook. Its private placement and exclusive club made certain that Zuckerberg and his backers decided who would get rich and when….

At the end of a Facebook session, we feel an anticlimax. We hope for contact and more often than not get silence. We exploit our own privacy to our friends, advertisers, strangers. We rarely, if ever, make that connection that’s worth the investment of putting so much of ourselves out there…

In the end, it’s clear Facebook’s was the rare initial public offering in the markets that catered to that same kind of person, an exclusive sort of investor: the sucker.

In 2010, the movie “The Social Network,” told the story of the Harvard nerd who hit it big with his Facebook concept. There’s a sequel ahead that’s sure to be a hit with all those people Mark Zuckerberg has taken for a ride for all these years.   And it will be called “The Fall of Mark Zuckerberg: Avenging the Revenge of the Nerds.”