The Cyber Monday Myth
Hey, I know how the internets work. The idea is that you communicate via your computer. If you want to buy something, you can usually get it shipped in 3 to 5 days and that’s the slow boat. So why would we be rushing to our computers today to buy stuff for Christmas, a holiday which is more than three weeks off? Because of a marketing campaign and the hunger of the mainstream media to write silly, fluff stories about the holiday shopping season, that’s why.
The concept was originated four years ago by Shop.org, an arm of the National Retail Federation, whose own survey of the trade association’s members found the busiest day for e-commerce was actually December 12th, two weeks later than “Cyber Monday.” Mastercard has also done some research in this area. They found the busiest e-commerce day is December 5th. They also found that only one in ten people said they would actually buy stuff on “Cyber Monday.”
But why would simple facts stop the media from promulgating the myth? Because they just can’t help themselves. I heard this line on News 1 in New York this morning. “It’s Cyber Monday! Shopping at real stores is “so last weekend.” Cute. Hey, Shop.org- mission accomplished!
By the way, one of the best sources on this Cyber Monday business and its true origins is Drew Curtis’ FARK.com who writes about this in a 2007 book called, “It’s Not News, It’s FARK: How Mass Media Tries to Pass off Crap as News.” The web site makes it its business to detail idiotic moments in the mainstream media. Today, for example you’ll find some hilarious entries documenting that MSNBC is reporting police in Rockville, Maryland have shot Jesus (in this, case, a dog named Jesus) and New Jersey.com is reporting a local church has found success using football to bring people closer to God because football is real and can change people’s lives.
Look, it’s good for the economy- it’s good for all of us if we all shop until we drop no matter where we do it. So please continue to think Cyber Monday really exists and before you go to bed tonight, Google some really neat stuff to buy, make sure to activate the “Autofill” function on your browser for the payment page on your retail web site and go crazy! I’m sure you’ll get a nice thank-you note from the National Retail Federation.